Arabian Lux was our first brand. Setup with base in Dubai, but rapidly expanding throughout the UAE, Saudi Arabia, Qatar, Jordan, Bahrain and Oman, ALUX has become the reference for luxury in the Gulf Region
We have been working in the region for decades, and are recognized as some of the true “connoisseurs” of the destination. We have deep relationships with all local suppliers, be it hotel, transport or experience, and our little black book of numbers is the very best out there.
With the destination knowledge and contacts on one side, we also have the travel industry experience from all the different angles. We are experienced in airlines, agency, tour operator and of course DMC. This enables us to understand exactly what our partners look for and the pain points that they experience.
Profitable since inception. the brand is synonymous with creativity, quality and excellent service delivery. Its key USP is its ability to deliver seamless experience across all its destinations and with a speed to market rarely seen in the market. With the OneLux philosophy in place, the brand also expanded to the Indian Ocean and Maldives. In 2024, the decision was taken to expand even further into the Indian Ocean with Mauritius and Seychelles and new brand “Tropics Lux” was spun out.
Arabian Lux is a Virtuoso Onsite, Internova In-Destination Partner, and Wendy Perrin Wow Expert.